The stand was designed to host the VIII ABC Prize of Painting and Sculpture for Young Artists ar ARCO 2007 fair. The space designed pursued these objectives:
- Create a visiting circulation within the limited space of the stand.
- Serve as a point for resting on the long visits to Arco, while inviting people to read the Vocento print publications.
- Maximize the visibility of ABC’s corporate image from all corridors.
- Compose a unique space, almost sculptural, that does not compete with the artworks exhibited inside.
- Create an open room but with a warm and privacy feeling to read the cultural supplement ABCD.
